Research has shown that company culture is becoming more and more important to young candidates entering the workforce. But a positive corporate culture is about more than a ping pong table in the break room or lavish holiday parties. It’s about the people who make your company their life’s work. Do you know if your company’s culture is driving top talent to apply, or is it turning them away?

Here are three elements of a positive work culture to help your company attract the best and the brightest today.

Put People First

Health and safety are the cornerstone of a positive work culture. Safety is and should be recognized as everyone’s responsibility, and a culture that embraces it is one that will attract high-quality talent. A transparent and effective health and safety program is a critical starting point, but company culture is also a big influence. An effective corporate safety culture is the product of both individual and group values, attitudes and competencies.

To build the kind of culture that recruits for itself, encourage your entire team to take responsibility for safety in the workplace. It’s not just about them, but their co-workers as well. Safety is a lifestyle, a culture and a responsibility. Every one of your employees should know what to do in case of an emergency. They should know what to do during and after an incident occurs, how to report the accident and how the organization will respond. Honest and reliable responses help foster trust and a lesson-learned mentality. Empower your team to create the environment they want to work in.

Promote Work-Life Balance

A good corporate culture is one that operates well with open communication and plainly values employee support and well-being. A supportive work-life balance, health and a positive work environment are all influential aspects of a positive corporate culture. Creating a feeling of value, where employees know they are rewarded, challenged, encouraged and given the space and resources needed to grow, will all go a long way to creating the type of work culture that not only retains key employees, but also attracts industry talent.

Transparent Management and Communication Styles

People love to know their work is valued. They seek out engaging and interesting jobs and companies, and more and more they prefer to be included in decision-making processes and communicated with rather than spoken to or managed. It’s your job as a manager to provide those opportunities and make adjustments to communication styles as needed to help attract and retain the sorts of employees who will bring a renewed energy into your daily work. These simple adjustments create an engaging corporate culture and make your competitors wonder what it is you have that they don’t.

For more advice on building a culture top talent wants to be part of, connect with the team at Verum Technical today.